$2M Pipeline. One Conference.
How Trust2Connect's GTM team turns conference outreach into qualified pipeline with Skyp
“We got over twelve positive replies in pre-event reachouts, and that led to a couple million dollars of qualified pipeline, a bunch of meetings on site, and some follow-ups after.”
The Challenge
Trust2Connect is built by people who have done this before — at the highest level. The company was founded by executives who previously built and sold a business to Experian for $750 million. They know what enterprise sales looks like at scale, and they know that the window between a seed round and a Series A is where companies either build real pipeline or run out of runway trying.
Fresh off a $3M seed round, Trust2Connect needed to move fast. The path to a Series A runs through demonstrable growth, and that means getting in front of enterprise buyers — the exact kind of relationship-driven deals that don't close from a cold LinkedIn message. Conferences are where those relationships start. But filling a conference calendar with qualified meetings requires reaching hundreds of prospects individually, with the right message, before the event even begins. With a lean GTM team and no room to hire a dedicated SDR function, Andrew needed a way to do that volume without sacrificing quality or burning the company's sender reputation in the process.
How Trust2Connect Uses Skyp
Trust2Connect uses Skyp to punch well above its weight class. A two-person GTM team is generating enterprise meeting volume that would normally require a full SDR org, and they stay in complete control of who they're reaching and how the company shows up. Skyp's managed service handles everything downstream of strategy — campaign structure, AI-written email copy, dedicated sending infrastructure, domain management, and deliverability monitoring — so Andrew and the team spend their time on the conversations that actually move deals forward, not the logistics of starting them.
- Books high-value enterprise meetings without adding headcount
- Team sets the strategy and target list; Skyp handles execution from copy to delivery
- Pre-event campaigns fill the conference calendar before the doors open
- Dedicated sending infrastructure keeps deliverability high and the primary domain clean
- AI-written copy that actually gets replies — not templates, not merge fields
The Results
One pre-event campaign run ahead of a single conference produced results that validated the entire channel. Twelve positive replies turned into onsite meetings with decision-makers, post-event follow-ups, and a pipeline number that made the ROI case in a single campaign. And the primary domain never touched it — all outreach ran through Skyp's managed infrastructure, so Trust2Connect's sender reputation stayed clean throughout.
12+ positive replies from pre-event reachouts ahead of one conference
$2M in qualified pipeline traced directly back to a single conference campaign
Onsite meetings booked with decision-makers who replied before the event started
Primary domain protected all outreach ran through Skyp's managed infrastructure
“What's great about the managed service is they take all of the challenges with email deliverability, the infrastructure, the domains, and even the message and the email copy. With AI tools these days, inboxes are really noisy, and what used to work doesn't work anymore.”
About
Trust2Connect
Trust2Connect is a fintech platform built to bring trust and verification to the top of the B2B sales funnel. The company was founded by executives with a proven track record at the highest level — their previous company was acquired by Experian for $750 million. Trust2Connect's software helps enterprises confirm the identity and legitimacy of business partners, vendors, and customers before the relationship begins, solving a problem that becomes more costly to ignore as deal sizes grow. The company raised a $3M seed round and is building toward a Series A on the strength of enterprise traction.
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