The Skyp Newsletter
Insights, tips, and strategies for modern AI-powered outreach and sales automation
Insights, tips, and strategies for modern AI-powered outreach and sales automation
AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams
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The average B2B buying group has grown to six or more stakeholders. A motion built around a single champion fails more often than it used to.
ReadActivity metrics feel safe because they're controllable. Outcome metrics expose whether the strategy is actually working. Most growth teams default to the former.
ReadThe average growth team is running 12+ tools. Half of them overlap. A third aren't being used properly. Here's how to audit what's actually moving the number. The tech stack that's supposed to...
ReadBuyers use category as a shortcut. If you're in the wrong one or straddling two you're being compared to competitors you can't beat on their terms.
ReadCustomers asking support for a workaround are often telling you exactly what they'd pay more for. A customer opens a support ticket asking how to work...
ReadStuck between product, marketing, and sales, PMM often has no clear owner — and your messaging drifts as a result.
ReadAI agents can send the emails and book the meetings. They still can't decide which accounts deserve a human touch.
ReadWhen every company's AI tool writes the same kind of personalized-sounding outbound, sameness becomes the new spam folder.
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