The Skyp Newsletter
Insights, tips, and strategies for modern AI-powered outreach and sales automation
Insights, tips, and strategies for modern AI-powered outreach and sales automation
AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams
When your product fails its customers, the instinct is to apologize with discounts. Alterra tried something smarter.
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The job isn’t “post more.” It’s create signal—and turn it into conversations.
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Horizontal is fine. Horizontal messaging is fatal.
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If you sound like everyone else, you’ll compete like everyone else. Change the angle.
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First-order pain is annoying. Second-order pain is expensive.
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Wisdom from working with 1,000 B2B startups–and starting 3
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A longer sequence isn’t a strategy. It’s just more delivery of the same wrong message.
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What someone who has gone $0-1mm ARR multiple times worries about
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If you’re still guessing ICP and messaging, “sales mode” just makes you wrong faster.
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