Who This Is For
Built for B2B sales teams of 3-20 reps who want to run email and LinkedIn the way the best GTM teams do — as one coordinated motion — without building and maintaining the plumbing themselves.
Multichannel outreach in most tools means bolting LinkedIn steps onto an email sequence. The channels run side by side, but neither knows what the other did. Skyp coordinates email and LinkedIn — each channel building on the other — and includes it in every plan.
What Is Multichannel Outreach (When It's Done Right)?
Multichannel outreach means reaching prospects across more than one channel — for B2B sales, that's email and LinkedIn. But the version most platforms sell is just more steps in a static sequence: day 1 email, day 3 LinkedIn connection, day 5 email. Each touch fires on a timer regardless of what the prospect did.
The version the best GTM teams actually run is a loop, not a line. Each channel's engagement feeds the other:
- Email warms up LinkedIn — prospects who have seen your emails accept connection requests at dramatically higher rates, because they recognize your name before they accept
- LinkedIn warms up email — accepted connections and people engaging with your posts are the warmest email audience you will ever have
Skyp keeps both channels moving: engaged contacts flow to the next touch on the other channel. You set the guardrails and can step in at any point. Every message on both channels is written individually by AI — no templates on either channel.
Multichannel Workflows the Best GTM Teams Run
These plays are ready out of the box in Skyp. Your salespeople run them themselves — no ops queue, no handoffs, no workflow plumbing to build and maintain.
Multichannel Outreach to Target Accounts
Run coordinated email and LinkedIn plays against your named-account list. Every contact at the account sees a consistent, personal story across both channels — the AE emails the VP while connecting with the directors, and everyone's outreach reflects the same research.
LinkedIn and Email Outreach to Website Visitors
The people already on your site are your highest-intent audience. Skyp works with visitor identification tools like RB2B to turn anonymous traffic into outreach while interest is fresh — an email referencing what they looked at, a connection request they'll recognize.
Reaching Out to LinkedIn Post Engagers
People who like, comment on, or share posts — yours or your competitors' — have raised their hand. Skyp turns post engagement into a campaign: connect with them on LinkedIn where they engaged, and email the ones who connect.
Outreach to Target Lists from Sales Navigator and Beyond
Bring lists from Skyp prospecting, Sales Navigator exports, your CRM, or any third-party data source. Skyp researches every contact and runs both channels against the list, with one funnel view: pending, invited, connected, replied.
Any Workflow You Can Imagine, via MCP, API, and Webhooks
The four plays above are starting points. Skyp exposes email and LinkedIn outreach through its MCP server, REST API, and webhooks — so you can wire coordinated multichannel touches into any GTM workflow: CRM stage changes, product usage signals, intent data, or an AI agent like Claude orchestrating the whole motion.
The Right Level of Automation
Multichannel automation that goes rogue is a liability with your name on it — especially on LinkedIn, where the account is your professional identity. Skyp runs connection requests and messages within human-sized sending limits, and keeps both channels moving within guardrails you set: sending windows, volume caps, do-not-contact lists.
Review any message. Dial automation up or down per campaign. Step in at any point. Control is always available — never a bottleneck.
Why Multichannel Is Included in Every Skyp Plan
Most platforms gate multichannel behind their most expensive plans or sell LinkedIn as an add-on. Skyp includes LinkedIn outreach on Teams, Growth, and Enterprise — same AI writing, same campaign view, same unified inbox as email. We think running both channels together is how outreach should work by default, not a premium feature.
Ready to see email and LinkedIn working together? Schedule a demo and we'll show the engagement loop live on a real campaign.
