The Skyp Newsletter
Insights, tips, and strategies for modern AI-powered outreach and sales automation
Insights, tips, and strategies for modern AI-powered outreach and sales automation
AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams
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The metric that drives commission usually isn't the one the board cares about a year later. A rep closes a logo in month eleven that churns in month...
ReadMore stakeholders on the thread usually means the deal already had momentum — not that you created it. Every sales methodology since consensus-buying...
ReadBy the time renewal risk shows up on a CS dashboard, the window to actually change the outcome already closed.
ReadEvery new tool adds coordination overhead. Almost nobody puts a number on it until the stack is unmanageable. Every tool in the GTM stack got approved...
ReadReps sandbag, managers pad, the board discounts anyway. Everyone's rational and the number still lies. A rep sandbags a deal to guarantee they beat quota...
ReadPartnerships fall into a no-man's-land between sales and marketing, and that's exactly why most orgs underinvest in them.
ReadThe tactics that worked at a different ICP, price point, and buying committee don't fail loudly. They just quietly stop converting.
ReadPod-based vs. functional structure quietly decides whether experiments ship or die in handoffs. An experiment gets proposed in a growth meeting: test a...
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