Support Your Brokers
at Scale
Show real value to your brokers with personalized, high-performing campaigns—without the manual work or technical headaches.
Your Brokers Need More Than Generic Property Blasts
You run property marketing campaigns. You manage the firm's brand. But when brokers need help with their individual BD efforts? You're stuck.
Generic email blasts don't work. Personalized outreach does—but you can't manually support 20+ brokers running different campaigns to different prospects.
Meanwhile, brokers perceive marketing as "not helping with what matters"—booking meetings and closing deals. You need a way to show real value at scale.
Four Ways Marketing Teams Use Skyp
Support brokers with campaigns that actually drive results
1. Broker-Branded Outreach Campaigns
The scenario: Your firm has a new Class A office listing in downtown. You want to alert relevant brokers and prospects—but a generic blast won't work. Each broker covers different segments and has different relationships.
What Skyp does:
- • Send personalized emails on behalf of specific brokers
- • AI customizes each email based on prospect's industry, size, and needs
- • Maintains brand guidelines while allowing broker personalization
- • Responses go directly to the broker—you get credit for driving leads
Example workflow: You upload a list of 200 tech companies in SF. Skyp sends personalized emails from 3 different brokers (based on territory), each mentioning the new listing with context specific to that company's growth stage and space needs.
Result: Brokers get qualified leads. You get credit for high-value support.
2. Personalized Event Invitation Sequences
The scenario: You're hosting an intimate property tour or broker networking event. Generic calendar invites get 15% attendance. Personalized outreach gets 40%—but manually writing 100 custom invites isn't feasible.
What Skyp does:
- • AI writes personalized invites based on recipient's role and interests
- • Automatically follows up with non-openers and non-RSVPs
- • Segments follow-up messaging (e.g., different copy for brokers vs. tenants)
- • Tracks RSVPs and sends reminders
Example email: "Hi Sarah—We're hosting a private tour of our new SOMA development on March 15th. Given your focus on tech clients looking to expand, thought you'd want to see the 10K-20K SF floorplates before they hit the market. Can you make it?"
Result: 2x attendance rates. Less money spent on gift cards and free drinks.
3. Targeted New Listing Notifications
The scenario: New listing just hit the market. You have a database of prospects and brokers who might be interested—but sending a mass blast feels spammy. Manually segmenting and personalizing would take days.
What Skyp does:
- • Segment by property type, location preferences, and past behavior
- • AI writes custom emails explaining why this property is relevant
- • Sends from appropriate broker or marketing team member
- • Automatically follows up with engaged prospects
Example workflow: New restaurant space in Marina District. Skyp identifies 50 retail brokers and 30 restaurant operators from your database, writes personalized emails mentioning Marina foot traffic and nearby restaurants, sends within hours of listing.
Result: Faster time-to-lease. Higher broker satisfaction.
4. Personalized Market Intelligence Campaigns
The scenario: You produce quarterly market reports. They're valuable—but a one-size-fits-all PDF gets ignored. Different segments care about different insights (office vs. retail vs. industrial).
What Skyp does:
- • AI extracts relevant insights for each recipient segment
- • Writes personalized emails highlighting what matters to them
- • Positions your firm as thought leader with relevant content
- • Tracks engagement to identify warm prospects
Example email: "Hi Michael—Our Q4 office market report is out. Key insight for your portfolio: Class A vacancy in Financial District dropped to 8.2%, lowest in 3 years. Might be time to talk renewals with your tenants before rates rise. Here's the full report..."
Result: Position firm as trusted advisor. Generate inbound inquiries.
How Marketing Teams Use Skyp
Set Up Team Infrastructure
Connect your team's email accounts. Import contacts from CRM. Set up brand guidelines and approval workflows to maintain consistency across all broker campaigns.
See team controlsCreate Campaigns for Brokers
Upload prospect lists. AI researches each contact and writes personalized emails. Set campaign parameters: tone, length, call-to-action. Review before sending or enable auto-send with guardrails.
Let Skyp Handle Technical Complexity
We manage domains, email warm-up, deliverability monitoring, and infrastructure for your entire team. You focus on strategy and results—we handle the technical headaches.
Track Performance & Show Value
Monitor campaign performance across all brokers. Track meetings booked, response rates, and deal pipeline. Show leadership exactly how marketing drives revenue.
See analytics featuresBuilt for Marketing Teams
Control, consistency, and results at scale
Team Guardrails & Approval Workflows
Set brand guidelines, approve campaigns before they send, and ensure all broker outreach maintains your standards.
Done For You Infrastructure
We handle domains, warm-up, deliverability monitoring, and technical setup. You focus on strategy—we handle execution.
Multi-Broker Campaign Management
Run campaigns for multiple brokers simultaneously. Each gets personalized content in their voice, sent from their email—all managed from one dashboard.
Full Campaign Service Available
Don't have bandwidth? We'll build lists, write campaigns, and manage everything for you. You get credit for results without the work.
Finally Show Real Value to Your Brokers
Generic property blasts? Brokers tune them out.
Personalized campaigns that book meetings and drive deals? That's the support they actually want.
Skyp lets you deliver high-value support at scale—without drowning in manual work.
Ready to Support Your Brokers at Scale?
Schedule a demo to see how Skyp helps marketing teams drive real value for brokers.