Somewhere along the way, “personalization” got watered down.
A first name. A compliment. A LinkedIn mention. A line about their blog post from 2021.
You’ve seen it. You’ve probably written it. We all have.

But here’s the uncomfortable truth:
None of that really counts.

If your version of personalization could be sent to 100 people with light edits…
…it’s not personalization. It’s decoration.

The best outbound doesn’t flatter.
It observes. It understands. It asks good questions.

Not:

But:

Same research. Different outcome.

Real personalization doesn’t say “I like you.”
It says:
“I see what you’re navigating. I understand the moment you’re in. And I might have something useful.”

That’s how trust starts—in the first line. Not the fifth follow-up.

If you’re using personalization as sugar on top of a templated pitch, don’t.
It’s not the cherry. It’s the core of the email.

Find the signal. Reflect it. Then back off.
The rest of the message should feel like a conversation—not a campaign.

Skyp helps with a lot of this.
But it won’t write fake flattery for you.
It’ll surface the real stuff—the job posts, the triggers, the subtle signs.
So you can write the kind of emails that actually feel human.

Because real personalization?
It doesn’t impress.
It connects.