If I had to start over—no team, no funding, zero traction—here’s the outbound system I’d build:

• No fancy CRM

• No $300/mo tools

• No SDRs or VAs

Just a lean setup that helps me book meetings, learn fast, and keep moving—without burning time or cash.

Here’s the whole system, step by step.

🧠 The Principle: Scrap “Scale” Until You Have Signal

When founders say they want to “scale outbound,” what they usually mean is:

“I want results… without doing the boring parts.”

But in the early days, trying to scale a process you haven’t proven yet is a waste of time.
Before you scale, you need:

• Clear messaging

• A real ICP

• A way to track who you’ve emailed and what they said

• A basic workflow you can run daily

That’s what this system gives you.
You can run it solo, from Gmail, in under an hour a day.

🧰 The Stack (Total Cost: $0–$50/mo)

No need for enrichment tools, deliverability tools, or Zapier automations until you’ve got traction.

✅ The 5-Step Workflow

Step 1: Pick 5–10 leads/day
Open LinkedIn. Search by:

• Title (e.g. “Head of RevOps”)

• Location or funding round

• Recent activity (hiring, press, etc.)

Add them to your Google Sheet with:

• Name + role

• Company

• Trigger (Why now?)

• Status (Not Contacted / Contacted / Replied / Booked)

Step 2: Write 1 personalized line per person
Just the hook. What stood out? Why them?

You’re not trying to write a masterpiece. You’re trying to start a conversation.

Step 3: Drop them into a 3–4 step sequence
Short, casual, no fluff. Your CTA should be a conversation starter, not a pitch.

• “Worth a quick look?”

• “Curious if that’s on your radar?”

Step 4: Monitor replies in Gmail
Use labels or stars to track:

• Needs reply

• Booked

• Not a fit

Step 5: End each week with a 30-minute review
Ask:

• Who replied?

• What messaging worked?

• Any patterns in objections or no-replies?

• What should I test next?

That’s your GTM lab—run weekly.

🔥 Want to shortcut this?

Here’s your next move:

➡️ Want to skip the Sheets + Gmail dance?
Use Skyp.ai to handle sourcing, writing, sequencing, and replying—all from one place.

➡️ Want outbound you can run solo in an hour a week?
That’s literally what Skyp was built for.

➡️ Curious but not ready to jump?
Start by drafting your first 10 cold emails inside Skyp. (No overthinking. No tool mess.)

Outbound doesn’t have to be expensive. Or complicated. Or slow.
You just need a system you’ll actually use—and Skyp.ai makes that system run faster.