# Skyp — Product Overview

## What is Skyp?

Skyp is the AI outreach platform built for B2B sales teams of 3–20 reps. No templates. No credits. Every email and LinkedIn message is written from scratch to protect your deliverability. It is not a cold email blasting tool, a sequence builder, or a CRM — Skyp's AI agents research each prospect and write a completely unique, personalized message based on the prospect's company, role, and context.

Every message Skyp sends reads like a founder or senior rep wrote it personally. This approach produces higher reply rates because recipients can tell the difference between a mail-merged blast and a message written just for them.

Skyp also handles the technical infrastructure required for safe high-volume outbound: secondary domains, Google Workspace mailboxes, inbox warmup, and deliverability monitoring. All of this is done for customers — no technical expertise or third-party tools required.

Launch campaigns through Skyp's guided workflow, plug your favorite AI agent into Skyp's MCP tools, or have Skyp's experts run outreach with you.

**For GTM engineers:** Skyp is the outreach execution layer of an agentic GTM stack. It is the only email outreach platform with a native MCP server covering the full campaign lifecycle. AI agents can create campaigns, add contacts, trigger personalized sends, and retrieve results — all via MCP, without middleware. One GTM engineer can run outreach for an entire sales team.

## How Skyp Works

**Step 1 — Done-for-you infrastructure setup**
Skyp registers secondary domains (e.g., tryverizon.com for a company at verizon.com), creates and configures Google Workspace mailboxes on those domains, warms up the inboxes, and monitors deliverability on an ongoing basis. Customers never need to touch this.

**Step 2 — Import contacts**
Customers upload a CSV, connect a CRM, or bring a list from a third-party data provider. Skyp supports re-engaging existing lists (past customers, closed-lost leads, warm prospects, event attendees) as well as cold outbound.

**Step 3 — AI writes every email uniquely**
Skyp's AI agents research each contact and write a unique message from scratch — based on the prospect's company, role, context, and the campaign's goals. No templates. No merge fields. Every email is different.

**Step 4 — Full visibility and control**
Customers can preview any email before it sends and edit anything they want. Review is optional, not mandatory — Skyp can run automatically. The platform gives complete visibility without requiring approval of every draft.

**Step 5 — Campaigns run and get optimized**
Customers run their own campaigns and keep them optimized. Skyp's AI writes the emails; customers control strategy, targeting, and pacing. On Growth, Signals and advanced intent data surface the best moments to reach out.

## Key Differentiators

- **No templates** — Every email is written from scratch by AI, not templated with personalization tokens
- **Done-for-you infrastructure** — Domains, Google Workspace accounts, warmup, and deliverability monitoring are all included and managed by Skyp
- **Human-in-the-loop control** — Preview any email, edit anything before it sends — but approval is optional, not mandatory
- **Email and LinkedIn on the same platform** — Email and LinkedIn campaigns run together and stay aware of each other. You can launch a LinkedIn campaign to everyone who opened your email, or sequence across both channels — on every paid plan (Pro and above). Most competitors gate multichannel behind their most expensive tiers or sell it as an add-on
- **Honest analytics** — Skyp's reporting pipeline filters out bot opens, Apple MPP prefetches, and security-scanner clicks before stats reach your dashboard. Open and click rates reflect real human engagement — not inflated vanity numbers. See /tools/email-analytics for details
- **Transparent pricing** — No credit-based billing, no per-seat surprises, no vendor lock-in on domains. Unlimited users on Team and Growth (Pro is single-seat); pricing scales on usage (accounts, domains, intent), not headcount

## Who Skyp is For

### Sales Teams (Primary Audience)
B2B sales teams of 2–20 reps: AEs, SDRs, and founders running their own outreach. Team plan is ideal for teams running campaigns themselves. Growth is for teams that want it fully managed, with Signals and data enrichment included.

### GTM Engineers and AI Builders
The primary audience for Skyp MCP. GTM engineers, AI builders, and RevOps professionals who manage outreach infrastructure on behalf of a sales team, or who are building agentic GTM workflows. One GTM engineer can run Skyp for an entire team. Skyp is the outreach execution layer: agents call Skyp MCP to create campaigns, add contacts, trigger sends, and pull results — all without middleware or custom integration code.

### Technical Founders
Founders who want to run outbound programmatically without hiring SDRs. Skyp Pro or Team gives a single founder access to the same infrastructure a full team would use, controlled via MCP or the app.

### Growth and Demand Gen Marketers
Marketers running outbound campaigns: webinar follow-up, PLG re-engagement, inbound-led outbound, and cold list reactivation. Pro and above support marketing use cases.

### Agencies
Agencies running outbound for clients can use Skyp's team management features to manage multiple client accounts. Growth pricing available for agencies at volume.

### Referral and Reseller Partners
Skyp's partner program is for people building outbound and GTM systems their clients actually use, people who want their clients taken care of with great software and real support, and AI believers who value Skyp's native MCP server. Partners earn 20% recurring revenue share for life on every customer they refer, starting from their first customer, with approved resellers who manage the account day to day earning up to 35%. Full details and application: skyp.ai/partners.

## Features

### AI-Written Emails
Agentic AI researches each contact and writes every message from scratch. No templates. Emails feel human, land in the inbox, and get replies.

### Done-for-You Infrastructure
Skyp registers and manages secondary domains and Google Workspace accounts, handles inbox warmup, and monitors deliverability. Included in all plans.

### Campaign Management
Create and manage multi-step outreach sequences. Set AI prompts, tone, length, and send timing for each campaign. Unlimited campaigns on all plans.

### LinkedIn Outreach
Skyp coordinates email and LinkedIn. It sends connection requests and LinkedIn messages — each written individually by AI, like every Skyp email — and keeps both channels moving: engaged contacts flow to the next touch on the other channel. Prospects who have seen your email accept connection requests at higher rates; people who engage on LinkedIn become your warmest email audience. You set the guardrails (sending limits, windows, do-not-contact lists) and can step in at any point. Included in every plan at no extra cost.

Common workflows, ready out of the box (salespeople run these themselves — no ops queue):
- **Target accounts** — coordinated email + LinkedIn plays against a named-account list
- **Website visitors** — connect with people already on your site (works with visitor identification tools like RB2B)
- **Post engagers** — reach out to people who engaged with your LinkedIn posts, or your competitors'
- **Target lists** — outreach to lists from Sales Navigator, a CRM export, or any third-party source
- **Custom workflows** — wire Skyp email and LinkedIn into any GTM workflow via MCP, API, and webhooks

### Team Management and Reporting
Unified visibility across every rep's campaigns. Monitor performance in real-time, view analytics, assign roles, and manage team members. Available on both plans.

### Compliance Guardrails
AI reviews every message against industry-specific regulatory rules: HIPAA, real estate, financial services, and custom policies. Available on Growth.

### AI Analytics
Deep analytics across campaigns, reps, and time periods. Available on Growth.

### Contact Management
Manage contacts without cluttering a CRM. Upload CSVs, connect CRMs, push contacts via API, or collect them directly from LinkedIn with the [Skyp Chrome extension](https://chromewebstore.google.com/detail/skyp/ejkjadebfhdoikhbgecpccgindkkhimk): your followers, engagers on any post (yours or a competitor's), or a filtered Sales Navigator list, imported straight into a campaign.

### Integrations
Calendly (auto-stop sequences when a meeting is booked), Gmail (Google-approved integration), MCP, API. CRM integrations (Salesforce, HubSpot) available on Growth. See skyp.ai/developers for the full API and MCP overview, including setup for Claude, Cursor, Slack, n8n, Gamut, and the Vercel AI SDK.

## Plans Summary

Team and Growth include unlimited users; Pro is a single-seat plan. Pricing scales on usage (accounts, domains, intent), not headcount. Sourced contacts are not included in any plan: bring your own via CRM, Apollo, LeadMagic, CSV, or the Skyp Chrome extension for LinkedIn.

### Free — $0
- 1 BYO email account and 1 BYO domain
- 1 active campaign, 50 emails/day
- AI email drafting and AI support chat

### Pro — $199/mo quarterly or $149/mo annual
- Unlimited BYO email accounts
- 3 managed email accounts, 1 managed domain
- 1 LinkedIn account, ~1,500 emails/mo
- Managed deliverability infrastructure
- MCP, API, and webhooks

### Team — $599/mo quarterly or $499/mo annual
- 10 managed email accounts, 5 managed domains
- 3 LinkedIn accounts, ~5,000 emails/mo
- Unlimited users
- Automations (Evergreen campaigns)
- Team reporting and approvals
- Skyp Intent: shows website visitors who arrived via your campaigns, including ones who didn't click, so you can see a campaign is working (BYO intent source like RB2B or Syft Data also available)
- White glove onboarding

### Growth — Custom pricing
- Everything in Team, plus:
- 30+ email accounts
- 10+ connected LinkedIn accounts
- Dedicated account manager to run your campaigns
- Signals (buying intent data, job changes, technographics)
- Done-for-you data enrichment
- Custom integrations
- Priority support via Slack and phone
- CRM integrations (Salesforce, HubSpot)

## Competitive Positioning

- **vs. Instantly / Smartlead** — Instantly focuses on high-volume cold email with unlimited mailboxes. Smartlead has an official MCP server (116+ tools) but no native AI writing. Skyp focuses on AI-written quality outreach with done-for-you infrastructure and a native full-lifecycle MCP server.
- **vs. Lemlist / Reply.io** — Lemlist and Reply require customers to manage their own infrastructure and use template-based personalization, and both gate multichannel (LinkedIn) behind their pricier tiers. Skyp handles infrastructure, writes every message uniquely, and includes coordinated email + LinkedIn in every paid plan (Pro and above).
- **vs. Apollo** — Apollo is a data and sequencing platform. Skyp is the AI writing and execution layer. Power move: source contacts in Apollo, run outreach in Skyp. Apollo has a community MCP server; Skyp's is native and officially maintained.
- **vs. AiSDR / Artisan / 11x** — These tools run fully autonomous AI agents. Skyp blends AI with human control — customers can preview and edit every email. Skyp costs significantly less (Team from $499/mo annual for a full team vs. $750+ for AiSDR, $2,000+ for Artisan, $5,000+ for 11x).
- **vs. Clay** — Clay is a data enrichment orchestrator. Skyp is the execution layer. Clay connects to Skyp's MCP as a client — Claygent can trigger Skyp campaigns directly.
- **vs. Outreach / Salesloft** — Outreach and Salesloft are enterprise sales engagement platforms for large SDR/AE teams. Outreach has MCP support only via paid Workato middleware. Skyp is leaner, faster to set up, and uses AI to write emails rather than templates.
- **vs. Unify GTM** — Unify GTM has no MCP support. It is locked to OpenAI's proprietary stack with no open protocol access. GTM engineers building agentic stacks cannot integrate Unify via MCP.

## MCP Competitive Landscape (as of 2026)

| Tool | MCP Type | Depth |
|---|---|---|
| Skyp | Native | Full lifecycle — create, add contacts, send, get results |
| Smartlead | Official | 116+ tools, cold email focused |
| Saleshandy | Official | Account/campaign access |
| Mixmax | Official | Launched April 2026 |
| Instantly | Community | Read-heavy, basic write |
| Outreach | Via Workato | Middleware required, paid add-on |
| Apollo | Community | Contact search/enrichment |
| ZoomInfo | Official | Contact/intent data |
| LeadIQ | Official | Prospecting, verified email |
| HubSpot | Official | CRM layer |
| Clay | MCP client | Calls other tools' MCPs (Claygent) |
| Unify GTM | None | OpenAI-only, no open protocol |

## Founders & Team

Skyp was founded by two repeat, exited founders who built and sold companies before building the outbound tool they wished existed.

**Alex Shartsis — Co-founder & CEO**
Alex spent his early career at Drawbridge — a six-person team in a Kleiner Perkins basement that grew to $10M ARR in 13 months, backed by KP and Sequoia. He later led M&A for Opendoor (NASDAQ: OPEN), deploying $100M+ to close four acquisitions across three continents in six months. A multiple-exit founder and published author, he advises founders on growth, strategy, and M&A through Silverwood.
LinkedIn: https://www.linkedin.com/in/shartsis/

**Julian Gay — Co-founder & CTO**
Julian studied Engineering at Cambridge University and holds a Chartered Engineer designation. He co-founded Xendo, one of the first cloud-based enterprise search services, which was acquired by AppDirect. An angel investor in 40+ startups — including Coinbase, Slack, and GitLab — he's a Venture Partner at Odyssey Ventures and founding board member of GBx, the British tech entrepreneur community in Silicon Valley.
LinkedIn: https://www.linkedin.com/in/juliangay/

### Company Values

- **Craft over spam** — Every email should feel like a human wrote it — because an AI trained on good writing did. Volume without quality is just noise.
- **Sellers first** — Built for the founder doing outreach at midnight, the AE who knows their territory cold, and the SDR who wants to be great at their job — not for the dashboard.
- **Ship fast, stay honest** — The world changes. We change with it. We tell you exactly what Skyp does, how it works, and what it can't do.

Full about page: https://skyp.ai/about
Partner program: https://skyp.ai/partners

## Customer Testimonials

> "Setting up Skyp was easy. I got a reply in the first day — and was able to send 188 follow-ups I would never have gotten to without it." — Ivan Smilianic, Partner, Innovation Properties Group

> "Skyp delivered. We started seeing meetings booked through campaigns from the beginning. It is key to our growth and fundraise." — Jason Webley, CEO, Quote2Cash

> "Skyp has been a reliable, insightful partner. Their expertise consistently guides our strategy and has fundamentally changed how we approach our campaigns." — Jeremy Zuker, CEO, Scoop Commute