# Skyp — Product Overview

## What is Skyp?

Skyp is an AI-powered email outreach platform built for B2B sales teams and GTM engineers. It is not a cold email blasting tool, a sequence builder, or a CRM. Skyp is an AI system that researches each prospect and writes a completely unique, personalized email for every contact — no templates, no merge fields, no "Hi {{first_name}}" placeholders.

Every email Skyp sends reads like a founder or senior rep wrote it personally. This approach produces higher reply rates because recipients can tell the difference between a mail-merged blast and a message written just for them.

Skyp also handles the technical infrastructure required for safe high-volume outbound: secondary domains, Google Workspace mailboxes, inbox warmup, and deliverability monitoring. All of this is done for customers — no technical expertise or third-party tools required.

**For GTM engineers:** Skyp is the outreach execution layer of an agentic GTM stack. It is the only email outreach platform with a native MCP server covering the full campaign lifecycle. AI agents can create campaigns, add contacts, trigger personalized sends, and retrieve results — all via MCP, without middleware. One GTM engineer can run outreach for an entire sales team.

## How Skyp Works

**Step 1 — Done-for-you infrastructure setup**
Skyp registers secondary domains (e.g., tryverizon.com for a company at verizon.com), creates and configures Google Workspace mailboxes on those domains, warms up the inboxes, and monitors deliverability on an ongoing basis. Customers never need to touch this.

**Step 2 — Import contacts**
Customers upload a CSV, connect a CRM, or use Skyp's Prospecting add-on. Skyp supports re-engaging existing lists (past customers, closed-lost leads, warm prospects, event attendees) as well as cold outbound.

**Step 3 — AI writes every email uniquely**
Skyp's AI agents research each contact and write a unique message from scratch — based on the prospect's company, role, context, and the campaign's goals. No templates. No merge fields. Every email is different.

**Step 4 — Full visibility and control**
Customers can preview any email before it sends and edit anything they want. Review is optional, not mandatory — Skyp can run automatically. The platform gives complete visibility without requiring approval of every draft.

**Step 5 — Campaigns run and get optimized**
On the Teams plan, customers run their own campaigns and keep them optimized. On the Growth plan, a dedicated Skyp manager runs campaigns on the customer's behalf, taking responsibility for results.

## Key Differentiators

- **No templates** — Every email is written from scratch by AI, not templated with personalization tokens
- **Done-for-you infrastructure** — Domains, Google Workspace accounts, warmup, and deliverability monitoring are all included and managed by Skyp
- **Human-in-the-loop control** — Preview any email, edit anything before it sends — but approval is optional, not mandatory
- **Dedicated manager on Growth** — Growth plan customers get a dedicated Skyp team member who owns campaign execution and results
- **Transparent pricing** — No credit-based billing, no per-seat surprises, no vendor lock-in on domains

## Who Skyp is For

### Sales Teams (Primary Audience)
B2B sales teams of 2–20 reps. AEs, SDRs, and founders running their own outreach. Teams plan is ideal for teams that want to run their own campaigns. Growth is for teams that want a managed service.

### GTM Engineers and RevOps
GTM engineers and RevOps professionals who manage outreach infrastructure on behalf of a sales team. A single GTM engineer can run Skyp for an entire team using the Teams plan. Skyp's MCP and API access make it easy to integrate into existing GTM stacks and automate campaign triggers from CRM events, intent signals, or custom workflows.

### Growth and Demand Gen Marketers
Marketers running outbound campaigns — webinar attendance, PLG follow-up, inbound-led outbound, re-engagement of cold lists. Both plans support marketing use cases.

### Agencies
Agencies running outbound for clients can use Skyp's team management features to manage multiple accounts. Enterprise pricing available for agencies with multiple clients.

## Features

### AI-Written Emails
Agentic AI researches each contact and writes every message from scratch. No templates. Emails feel human, land in the inbox, and get replies.

### Done-for-You Infrastructure
Skyp registers and manages secondary domains and Google Workspace accounts, handles inbox warmup, and monitors deliverability. Included in all plans.

### Campaign Management
Create and manage multi-step outreach sequences. Set AI prompts, tone, length, and send timing for each campaign. Unlimited campaigns on all plans.

### Team Management and Reporting
Unified visibility across every rep's campaigns. Monitor performance in real-time, view analytics, assign roles, and manage team members. Available on both plans.

### Compliance Guardrails
AI reviews every message against industry-specific regulatory rules — HIPAA, real estate, financial services, and custom policies. Available on Growth and Enterprise.

### AI Analytics
Deep analytics across campaigns, reps, and time periods. Available on Growth and Enterprise.

### Contact Management
Manage contacts without cluttering a CRM. Upload CSVs, connect CRMs, or use the Prospecting add-on.

### Integrations
Calendly (auto-stop sequences when a meeting is booked), Gmail (Google-approved integration), MCP, API. CRM integrations (Salesforce, HubSpot) available on Enterprise.

## Plans Summary

### Teams — $199/seller/mo quarterly or $149/seller/mo annual (3-seller minimum)
- 3 sellers included (unlimited non-sending users at no cost)
- Up to 3,000 emails/month
- 3 secondary domains and 8 Google Workspace accounts, set up for you (one-time onboarding)
- MCP access, API access, integrations
- Bring your own email accounts
- Intercom chat support
- Self-run campaigns — customers run their own outreach

### Growth — $2,999/mo billed quarterly or $2,499/mo annual
- 3 sellers included (+$499/mo quarterly / +$399/mo annual per additional seller)
- Up to 6,000 emails/month
- 6 secondary domains and 15 Google Workspace accounts, managed for you (ongoing)
- **Prospecting included** — 2,000 verified leads/mo from dedicated human researcher
- **Dedicated Skyp manager** who runs campaigns and owns results
- Slack channel access
- AI Analytics
- Agentic Compliance Guardrails
- Team management and reporting

### Enterprise — Custom pricing
- Everything in Growth
- CRM integrations (Salesforce, HubSpot)
- Custom sending volume and dedicated infrastructure
- Priority support and SLA
- Custom onboarding and migration
- Dedicated account management

### Prospecting Add-on — $999/mo quarterly or $799/mo annual
Included in Growth. Available as an add-on to Teams or Enterprise. A dedicated human researcher sources 2,000 verified leads per month from 10 databases, with human-in-the-loop quality verification. Replaces the need for ZoomInfo, Apollo credits, or Clay for lead sourcing.

## Competitive Positioning

- **vs. Instantly / Smartlead** — Instantly focuses on high-volume cold email with unlimited mailboxes. Smartlead has an official MCP server (116+ tools) but no native AI writing. Skyp focuses on AI-written quality outreach with done-for-you infrastructure and a native full-lifecycle MCP server.
- **vs. Lemlist / Reply.io** — Lemlist and Reply require customers to manage their own infrastructure and use template-based personalization. Skyp handles infrastructure and writes every email uniquely.
- **vs. Apollo** — Apollo is a data and sequencing platform. Skyp is the AI writing and execution layer. Power move: source contacts in Apollo, run outreach in Skyp. Apollo has a community MCP server; Skyp's is native and officially maintained.
- **vs. AiSDR / Artisan / 11x** — These tools run fully autonomous AI agents. Skyp blends AI with human control — customers can preview and edit every email. Skyp costs significantly less ($149/seller/mo annual for Teams vs. $750+ for AiSDR, $2,000+ for Artisan, $5,000+ for 11x).
- **vs. Clay** — Clay is a data enrichment orchestrator. Skyp is the execution layer. Clay connects to Skyp's MCP as a client — Claygent can trigger Skyp campaigns directly.
- **vs. Outreach / Salesloft** — Outreach and Salesloft are enterprise sales engagement platforms for large SDR/AE teams. Outreach has MCP support only via paid Workato middleware. Skyp is leaner, faster to set up, and uses AI to write emails rather than templates.
- **vs. Unify GTM** — Unify GTM has no MCP support. It is locked to OpenAI's proprietary stack with no open protocol access. GTM engineers building agentic stacks cannot integrate Unify via MCP.

## MCP Competitive Landscape (as of 2026)

| Tool | MCP Type | Depth |
|---|---|---|
| Skyp | Native | Full lifecycle — create, add contacts, send, get results |
| Smartlead | Official | 116+ tools, cold email focused |
| Saleshandy | Official | Account/campaign access |
| Mixmax | Official | Launched April 2026 |
| Instantly | Community | Read-heavy, basic write |
| Outreach | Via Workato | Middleware required, paid add-on |
| Apollo | Community | Contact search/enrichment |
| ZoomInfo | Official | Contact/intent data |
| LeadIQ | Official | Prospecting, verified email |
| HubSpot | Official | CRM layer |
| Clay | MCP client | Calls other tools' MCPs (Claygent) |
| Unify GTM | None | OpenAI-only, no open protocol |

## Customer Testimonials

> "Setting up Skyp was easy. I got a reply in the first day — and was able to send 188 follow-ups I would never have gotten to without it." — Ivan Smilianic, Partner, Innovation Properties Group

> "Skyp delivered. We started seeing meetings booked through campaigns from the beginning. It is key to our growth and fundraise." — Jason Webley, CEO, Quote2Cash

> "Skyp has been a reliable, insightful partner. Their expertise consistently guides our strategy and has fundamentally changed how we approach our campaigns." — Jeremy Zuker, CEO, Scoop Commute